Hi I’m Troy McClure Mitchell Moss. You may remember me from such online menswear content as “Here’s What I’m Not Wearing Today”, and “Put This On Season 3, Episode 2: The Social Language of Never-Nudes.” Today I’m going to relink a year’s worth of content in the name of doing a “retrospective”; It’s all the same posts you already read, but linked in one place, without all the Spier & Mackay sale alerts filling the space in between. And below that, the top ten most-visited posts this year according to Google’s all-knowing, all-tracking, privacy-invasion bots.
Menswear Musings’ Growth in 2024
In all seriousness, though, 2024 has been good to me, and in preparing this post I went back to the last time I did a retrospective like this (2021) and that growth became much more apparent. For one, it was only in 2022 that I decided to try and make this site into a viable business—in 2021, it was still a hobby and I wasn’t quite sure where I wanted to take it. Since 2022 it’s been growing as a viable business, in large part because of the opportunities I’ve been exposed to by going to Pitti (my first solo Pitti was June 2022, right when pandemic testing requirements were lifted)—meeting people, talking to brands, and building credibility by being there. The overarching goal of my site remains the same: To create helpful content for people who want to up their style game. Doing so in a way that pays me is the only way to maintain this forward momentum, though, so I’m grateful to say it’s an upward trend on all accounts. And I am excited about my potential for 2025.
Here are some other notable facts from this year:
- 12% visitor growth over 2023
- Co-hosted a breakfast at Pitti 105 in January with Atelier Munro
- Sponsorships and brand work is now regular (from brands I personally endorse only; I continue turning down the majority of requests from junk brands who want me to promote them)
- First guest post was published (the skincare guide, by Joshua Davis, who owns a personal styling/“luxury acquisition” company called Monogram Styling)
- We moved back to Cincinnati from Nashville (to be closer to family now that we have two kids) mid-2023, so it’s been our first full year back, and I am enjoying getting to know the city anew
- I got mentioned on My First Million podcast which I learned is a very big deal, which was a nice ego boost
- I launched a Patreon, which members have exclusive access to most of my new in-depth writing, as well as other thoughts, random tidbits and videos I send their way. Join now if you haven’t.
I’ve gone back through this year’s posts and here are links to the ones I felt worth re-posting. Thanks for everything in 2024, here’s to a bigger, better 2025 🥂.
Patreon-Exclusive Posts
Jack Donnelly’s USA-Made Chinos (Menswear Musings Review)
J.Mueser’s Making a Name for Himself [Menswear Musings’ Review]
How Soon Is Too Soon to Wash Your Raw Denim? (Patreon Exclusive)
Italian Holiday Travel Tips—Dolomites and Tuscany (Including Restaurants, Hotels and Kid Tips)
This Is the Image for Me From Drake’s Transitional Autumn Lookbook (Patreon Exclusive)
Can You Wear Black and Navy Together? [Patreon Exclusive]
How Long Should Your Coat Sleeves Be? [Patreon Exclusive Video]
Dressing How You Want vs. the Way You Think You Should
Pitti Coverage
The Road to Pitti 105 (Winter)
Street Style Report from Pitti 105
Five Things of Note from Pitti 105
Pitti 105 Interviews Collection
Packing List for Pitti 106 (Summer)
Pitti 106 Photos: Day 1, Day 2, Day 3
5 (+1) Brands From Pitti 106: Manto Italia | Castaner | Unimatic | Plisson 1808 | Scaglione | Pineider
How to Style It Posts
Styling Three Casual Spring Looks
The Pieces I Have On Continuous Rotation This Summer
My Go-To Casual Pant (Besides Jeans)
The Coziest of Sweaters—The Shawl Collar Cardigan
Buying Guides
The Perfect Coat [With 2024 Links to Similar Ones You Can Buy]
My Favorite New Pieces This Year [aka My 2024 Gift Guide]
Eidos Buying Guide Updated in 2024
My Favorite Underwear (Sale Alert originally but just reposting so y’all see this and are aware)
The No-Nonsense Skincare Guide for Men
Musings
The Biggest Barrier to Upgrading Your Style (Patreon Exclusive)
Dressing How You Want vs. the Way You Think You Should
Insights for Empowering Your Style [Published at Atelier Munro’s Site]
Tips and Guides
How Soon Is Too Soon to Wash Your Raw Denim? (Patreon Exclusive)
Italian Holiday Travel Tips—Dolomites and Tuscany (Including Restaurants, Hotels and Kid Tips)
Product Recommendations
TLB Mallorca Artista Loafers Recommended
No Man Walks Alone’s Fall/Winter Tailoring Collection Brings the Fire
Try Out Selvedge Denim With Gustin’s Featured Stock
Drake’s vs Spier & Mackay OCBD
Reviews
Putting Atelier Munro Through Its Paces
Jack Donnelly’s USA-Made Chinos (Menswear Musings Review)
J.Mueser’s Making a Name for Himself [Menswear Musings’ Review]
This Year’s Top 10 Most Popular Posts by Traffic
- How to Tell Whether a Suit Jacket Can Be Worn Separately
- A Brief Overview of the Omega Seamaster Professional 300m
- The Perfect Coat [With 2024 Links to Similar Ones You Can Buy]
- How to Make the Most of Your Proper Cloth Purchase in 2023
- Why Poplin Is the Best and Worst Shirt Fabric [And My Favorite]
- The Casual Alternative to the Navy Blazer
- How to Up Your Style Game Without Looking Like an Old Man
- SuitSupply’s Roma Cut—Is It Any Good?
- Natalino’s Accessible, Authentic Neapolitan Tailoring [The Menswear Musings Review]
- A Quick Comparison of Three Mid-brown Suede Loafers (Carmina, Meermin and Spier & Mackay)
If you love my content, join my Patreon for exclusive content!
(If you buy stuff through my links, your clicks and purchases earn me a commission from many of the retailers I feature, and it helps me sustain this site—as well as my menswear habit ;-) Thanks!)
Shop my clothing from this post and every other post on the Shop My Closet page. If you’re just getting into tailored menswear and want a single helpful guide to building a trend-proof wardrobe, buy my eBook. It doesn’t cost that much and covers wardrobe essentials for any guy who wants to look cool, feel cool and make a good impression. Formatted for your phone or computer/iPad so it’s not annoying to read, and it’s full of pretty pictures, not just boring prose. Buy it here.
