Jamie Ferguson is one of the mainstays of menswear photography, going by the moniker jkf_man on Instagram. He got at start doing some photography for Drake’s then became more widely experienced and known from there. He tells a bit of his story on the Styleforum Happy Hour podcast we recorded at Pitti in January here.
Anyway, he did a fun photo shoot in his own home, being on lockdown like the rest of us, which the Robb Report uses to illustrate six style “rules.” Instead of dictates about which color shirts are correct, though, they’re broad outlines within which anybody can express their own style.