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Update on My Washed Denim Proper Cloth Shirt, or: How to Bleach A Denim Shirt

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At the end of February, I posted that I was finally going to buy a Proper Cloth washed denim shirt. I’d been eyeing them for at least a year but had never been able to pull the trigger. But in December, the kind people at Proper Cloth spiffed me $200 of store credit as a holiday thank-you for my support of the brand, and so I used that credit to buy the shirt (read my policy on free stuff as a blogger here. TL;DR: I don’t accept free stuff in exchange for positive coverage).

The shirt arrived and I immediately threw it on. Two things stuck out to me right away. First, the collar felt off somehow (more on that later), and second the color was way darker than I anticipated.

Proper Cloth Washed Denim, Before

I have a mid-wash Eidos chambray shirt that I absolutely love, and I bought this light wash to complement it. I held the two together and found this “light wash” denim was several shades darker than the Eidos. Well that sucks… Kind of defeats the purpose. So I washed it on hot to see whether it might lighten up a bit.

It did not.

Proper Cloth Washed Denim vs Eidos Before

So I started asking around on the Internet. Folks on the Styleforum affiliate thread for Proper Cloth said theirs had lightened over the course of a year or so to about the same color as my Eidos. A year?! Not gonna wait that long.

So I googled “fading denim with bleach,” and found this helpful Clorox guide.

Finally this week I was able to take the time to try this process on my shirt. I succeeded, and here’s the after pic:

Proper Cloth Washed Denim After

I was a little bit afraid of the process, so I did it in three steps, progressively using more bleach. If I did it again, I’d just go straight for the bleach ratio I used in the third and final step. At first, I did only 1/3 cup bleach to 4 gallons of water (in my kitchen sink, which I cleaned thoroughly beforehand). No noticeable change. So then I did 1-1/3 cup bleach total with 4 gallons water (in other words, 1/3 cup per gallon). I submerged the shirt completely for 6 minutes, constantly agitating and ensuring none of the shirt popped above the water line for very long. That lightened it noticeably, but not enough.

Proper Cloth Washed Denim vs Eidos, after step 2. The light spot on the shoulder is just sunlight coming through the shades.

So the third try was the one I found success. I used 2/3 cup bleach per gallon of water, and submerged the shirt for only 3 minutes, agitating constantly. I rinsed it fairly well in the shower by hand, then transferred it (without dripping!) to our washing machine. I did a rinse and spin cycle. Then a heavy duty load with Tide detergent, on hot water. I did another two rinse and spin cycles after that before taking it out. I then threw mine in the dryer on high heat because the shirt collar is a touch big on me (didn’t follow my own advice; on these chambrays, do not expect them to shrink more. Follow my advice here for best results).

Out it came, and it was a beautiful, much lighter color than it was before. It’s slightly lighter than my Eidos, so I may choose to lighten it a bit more. But I’m going to wear it a few times to see how it feels.

Proper Cloth Washed Denim vs Eidos, After

After all, my primary goal was to basically recreate this perfect Eidos shirt. And I feel this color appears pretty close.

The ultimate washed denim shirt. Eidos’ SS15. Photo © Isaia

Proper Cloth made changes to my favorite collar style—the Soft Roma Cutaway—which I am very unhappy with. I’ll write a separate post on that soon so stay tuned.

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